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Early Black Friday Bike Deals
$1,199.99
$1,599.99
25% Off
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology turn it into the ultimate riding experience. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic.
- The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control.
- Comfortable cruising comes standard with Electra's patented Flat Foot Technology.
- Rethink "cruising" with a top-assisted speed of 20 mph.
- The easy-to-read LED controller monitors power support and battery charge.
- This Go! e-bike is a modern twist on an American classic.
$2,499.93
$3,629.99
31% Off
Top Fuel 7 is a full suspension mountain bike that combines the speed of a cross country bike with the go-for-it gusto of a trail bike. It's efficient up climbs and fast on sprints, but it's not afraid of letting loose when you want to get rowdy.
It's right for you if...
You want a full suspension mountain bike that's fast on flats and rolling terrain, but has enough travel to get wild on the trail. You want a solid build spec at a price that won't break your bike bank.
The tech you get
A lightweight aluminum frame with internal storage, 120mm RockShox 35 Gold fork, 120mm of rear travel with an X-Fusion Pro 2 shock and a wide-range Shimano Deore/XT drivetrain. Plus, Bontrager Line Comp 30 wheels that are already completely tubeless ready, including sealant, hydraulic disc brakes, and a dropper post.
The final word
Top Fuel 7 is an awesome and affordable bike that's a blast to whip around on and easier on the wallet. It's fast and fun and perfect for riders who want to test their mettle on all types of trails.
Why you'll love it
- This bike's killer suspension setup is both efficient and ready to party
- Mino Link lets you make small adjustments to your geometry quickly and easily, even mid-ride
- A sleek internal storage compartment gives you a versatile spot to stow tools and gear
- New, removable Knock Block has a bigger steering angle to keep cables and hoses safe without sacrificing turning radius
$4,499.99
$5,999.99
25% Off
We have a long history of developing the world's highest-performing road bikes. Tarmac, Venge, Roubaix, Allez, Diverge — each one dominates their respective category, featuring the best technologies in the industry. And while that's a tough palmares to follow, the Turbo Creo SL redefines e-road bike performance. It's lightweight, smooth, capable, and lively — all with the power to flatten mountains, laugh at headwinds, and go farther than you ever thought possible. It's you, only faster.
- The Creo SL is the lightest e-bike in its class — literally kilograms lighter than the competition. Not only does the lightweight and stiff, premium E5 alloy frame inspire dancing on the pedals and diving into corners, it also reduces overall system weight and increases the range.
- The lightweight SL 1.1 motor doubles your effort with as much as 240 watts of silent and powerful assistance to amplify your ride. The motor’s responsive torque curve delivers power perfectly in-tune with your normal riding cadence and leaves no resistance when riding unassisted.
- Battery anxiety? Not on the Creo SL. With up to 80 miles of range from the internal battery, the Creo SL eats up big miles and long days. Our optional range extender (sold separately) provides up to 40 additional miles of mountain-flattening power.
- By connecting with our Mission Control App, you're able to tune the SL 1.1 motor to your riding style, record rides, and monitor the battery. The app can handle battery management automatically too, ensuring the battery will last as long as you need it to. The motor even has a built-in power meter that transmits to any ANT+ head unit. Don’t want to connect? No worries — the Turbo Connect Unit (TCU) on the top tube gives you all the control you need to ride.
- With the Future Shock 1.5, you'll feel a reduction in fatigue and an increase in speed, no matter the terrain. The Future Shock 1.5 is progressively tuned for road and gravel and gives you more control via a knob atop the stem. The new Smooth Boot and top cap also enhance the aesthetic, so you get a clean transition from head tube to stem.
- We’ve learned there can be more difference between two male cyclists than between a male and a female cyclist. Gender alone doesn’t provide enough data to specialize. It means that separating bikes as male or female is arbitrary and outdated. With this in mind, we've developed a geometry that's best-fit for all riders — one that's comfortable, snappy, and handles like a dream.
$2,399.99
$2,799.99
14% Off
The Stumpjumper Alloy brings all-new suspension kinematics and progressive geometry into a full-alloy package that's both lightweight and extremely durable. Outfitted with a no-fuss SRAM SX 12-speed groupset, the Stumpjumper Alloy is your all-access pass for trail adventure.
THE TRAIL BENCHMARK:
-When we set out to design the all-new Stumpjumper, we pursued some hefty goals. It had to excel on any kind of trail, for every style of rider. To achieve that, we went after serious weight reduction without sacrificing durability, a stiff, responsive chassis that still rides light and lively, geometry that improves everyone's riding, and the best suspension kinematics we know how to design. Turns out, you can have your cake and eat it too with the new Stumpjumper.
THE SWEETEST 130MM OF TRAVEL YOU'LL EVER RIDE:
-We massaged the kinematics of the Stumpjumper suspension to bring out the very best all-round performance possible in a 130mm package. Countless hours of suspension lab development and field testing created a refined mid-travel ripper that eats big terrain like a gravity fed beast, handles like a dream everywhere, and climbs like it has a motor.
PROGRESSIVE GEOMETRY:
-The S-Sizing geometry of the new Stumpjumper hits the progressive sweet spot. It's long, low and slack, with a short offset fork and a steeper seat tube angle. These numbers combine to make your ride more stable, more carvealicious, more comfortable climbing, more better everywhere. With FlipChip adjustability you're able to further fine-tune your fit, ensuring that your new Stumpjumper performs flawlessly on whatever terrain you choose.
RIDER-FIRST ENGINEERED™
-Rider-First Engineered™ frames use a size-specific approach to ride characteristics that ensures benchmark handling and flawless performance, regardless of frame or rider size. Whether you're a jump-happy grom riding an S1, or a DH-fiend giant in need of the lengthy S6, you'll experience the same ride traits – rail-sharp cornering and balanced front and rear stiffness – at the lightest-possible weight, And by light, we mean real light: 2,250 grams (S-Works, S-3 size, with rear shock).
$849.99
$1,099.99
23% Off
They say that every journey begins with a single step, but when that journey is related to exercise, that first step can sure be a doozy. It can be life-changing, however, and there's no better machine to take the plunge with than with the Roll. With its lightweight alloy frame, eight speeds of "go fast" gearing, stable and wide 650b tires, and powerful hydraulic disc brakes, the Roll does everything in its power to encourage and motivate you to keep fit and get around in comfortable, efficient style.
- Equipped with a Body Geometry Comfort Gel saddle, you can expect a supreme level of comfort anywhere you ride. It is ergonomically designed and scientifically tested to provide unmatched comfort and support while reducing pressure on soft tissue.
- The Roll is made of our A1 Premium Aluminum, and it features our Ground Control Positioning that makes it easy to put a foot down when stopped. This Roll also comes ready with rack/fender mounts.
- Wide diameter, 650b x 2.3" Nimbus II Sport Reflect tires provide excellent traction, stability, and cushioning, which creates a safer, more reliable, and more comfortable ride on either paved or dirt roads. Plus, the reflective accents of the tire increase your visibility to motorists in low-light conditions.
$1,799.99
$3,249.99
45% Off
What happened when we brought our perfectly balanced Super Light system to our popular Turbo Como E-bike? The best combination of power, range, usability, and comfort in a bike that weighs 40% less than the average e-bike. The Turbo Como Super Light (SL) is designed for running around town. Able to carry twice its weight in cargo, it's a surprising errand bike that's as exciting to ride as it is easy to own.
Riders will love the low-maintenance easy ownership that comes with our first Internal Gear Hub E-bike. IGH protects your bike's working gears from the weather and road grime, extending their life up to four times that of a derailleur/chain drive. And you can shift gears anytime, yes, even when stopped–take that traffic lights.
The Turbo Como Super Light's sophisticated design is ready to go whenever you are–day and night, rain or shine–with battery-powered integrated lights, fenders, and plenty of storage capability. The 320Wh battery is securely hidden in the downtube, making it almost indistinguishable from a regular bike at first glance. But on days when you want to do more, attach the optional Range Extender to go up to 120 miles before needing a recharge. Trust us when we say, you'll find yourself making up errands just so you can ride it again
- 5-speed Nexus Internal Gear Hub and chain drive for shifting when stopped, extended bike performance, and reduced at-home bike maintenance.
- Fully integrated Specialized 320Wh downtube battery w/optional Range Extender for up to 120 miles of range.
- Specialized SL 1.1 custom lightweight motor, peak 240W /35Nm, 2x you rider amplification (180% assistance), assist up to 28mph.
- Bright, integrated front and rear lighting to see and be seen.
- Integrated front rack with a basket and top net.
- Turbo Super Light mounted pannier-compatible rear rack and DRYTECH fenders.
- Aftermarket Turbo Connect Display compatibility.
- Clean internal cable routing, fender/rack mounts, and reflective graphics.
- TRP Flow Set hydraulic disc brakes for maximum stopping power.
- Durable 650b wheels paired with Nimbus 2.3 tires smooth out rough roads, while providing BlackBelt flat protection and reflective accents to increase visibility.
$4,999.99
$6,999.99
29% Off
The all-new Levo delivers the unbelievable power to ride more trails through an unequaled combination of ride quality, usable power, and ride anywhere range. It's the distillation, application, and amplification of a 40-year obsession with creating the world's best riding mountain bikes. Since its introduction, Levo has set the bar every other e-MTB aims for, and the new Levo raises that bar again.
It starts with our Turbo Full Power 2.2 motor and Master Mind Turbo Connect Unit (TCU), which provide Levo with a smooth and seamless amplification of your efforts, 4x your power that lets you choose where to ride, and when you want to do it. Levo also shatters limitations when it comes to range, amplifying your effort for up to five hours of trail time. Now you can ride farther, and explore more, than ever before. And the optimized chassis boasts 150mm of custom-tuned rear suspension and adjustable geometry that delivers a stable and natural ride like no other. Because at the end of the day, it's the ride that matters. Believe it.
More climbing, more descending, more miles, more fun. Spec'd with a no-fuss SRAM SX/NX drivetrain, trail-taming RockShox suspension, and a lightweight, durable alloy wheelset, the all-new Turbo Levo delivers more of everything that you love about trail riding.
-Levo's fully integrated Turbo Full Power 2.2 motor, 700Wh battery, and Turbo Connect Unit deliver category-leading 90 Nm of torque and 565 watts of power for up to five hours of ride time, empowering you to ride farther and faster than ever before.
-The MasterMind Turbo Control Unit is your information hub with customizable display fields, including the exact percentage of battery level, and it features our all-new MicroTune function to adjust power delivery in 10% increments, so you get exactly the support you need to experience precisely the ride you want.
-A dedicated mixed-wheel size design with a 27.5" wheel in the back and 29" up front delivers a nimble ride that carves circles around other full-power e-MTBs. A generous cockpit centers you on the bike, optimizing traction and corner control. The low bottom bracket, slack headtube angle and reduced fork offset keep things stable in the rough.
-Levo offers six distinct geometry settings, allowing you to easily dial-in its performance for any riding style and any terrain. Head tube angle can be adjusted between 63- and 65.5-degrees. Bottom bracket height can be fine-tuned up or down by 7mm.
-Levo's 150mm of rear travel is supple on small bumps, devours square-edged hits without a twitch, eats massive G-outs for breakfast, yet still offers amazing pedal response and delivers your power to the ground with total efficiency.
-The Levo's S-Sizing is based on what matters—rider size and style, not inseam. Six sizes, all with similar headtube lengths and standover, allow you to choose the size that best suits your individual style. Smaller S-Size numbers are going to be nimble and more flickable, while bigger S-Sizes deliver more stability and a roomier ride.
$5,499.93
$7,599.99 - $8,099.99
Up to 32% Off
Fuel EXe 9.7 redefines e-mountain biking with an entirely new motor that tucks away neatly for a ride that's light, lively, and just as playful as a traditional mountain bike, with the added benefit of pedal assist to help you crush climbs. An upgraded suspension package pairs with cherry-picked components for snappy shifting and precise modulation on the trail.
You want the feel of a playful trailbike, plus a little extra power on the climbs. You want upgrades where it counts the most, like a premium suspension package and the perfect blend of components. You don't want to lose out on the natural experience of mountain biking, and want a refined motor that quietly assists while you ride.
An OCLV Mountain Carbon frame equipped with a fully-encased 360Wh battery and TQ harmonic pin ring transmission with a smart charging port, integrated LED display and discreet handlebar remote. 150mm FOX Rhythm 36 fork with Float EVOL air spring and GRIP damper, and 140mm FOX Performance Float X rear suspension. Plus tubeless-ready wheels and tires, and a 12-speed drivetrain of cherry-picked Shimano SLX and XT components.
Fuel EXe 9.7 is a playful trail ride that gives you extra fuel in the tank on climbs, and rides like a traditional bike on descents. It's packed with the space-age technology of a TQ transmission, 150mm of buttery-smooth travel for soaking up rock gardens, and a cherry-picked drivetrain that gives you upgrades where it matters most.
- You'll get a light and playful ride on descents, and just the right amount of assist on the way back up
- Its tiny but mighty TQ transmission is tuned for the trail, keeping things quiet so you can stay in the moment, plus it ramps up power with you for a natural ride feel
- The smart charge port, sleek integrated display, and discreet controls keep the bike looking and feeling like a traditional mountain bike
- Its upgraded FOX suspension package offers you 150mm of front and 140mm of rear suspension for making quick work of technical and rowdy terrain
- You'll be able to add on a range extender when you want a little extra fuel in the tank for big days on the bike
$899.99
$1,149.99
22% Off
Yep, we just re-read the spec sheet and still can't believe it either. The Rockhopper Elite is one helluva lot of bike.
Air-sprung fork? Let me introduce you to your new friend, Judy. Discerning when it comes to your drivetrain? You'll find no fault—and no grade too steep—with a wide-range Shimano Deore 1x11 drivetrain. Why stop there? We didn't, in order to allow you the pleasure of stopping yourself with Shimano's eager-to-please and oh-so-capable MT200 hydraulic disc brakes.
Each is impressive in their own right, but the magic really lies in how they all come together into a Rockhopper that serves up singletrack with a nice big side of "Whoah, so that's what a real bike feels like."
- A heart of gold, presented in our lightweight yet durable Premium A1 Aluminum, the Rockhopper's butted aluminum frame features hydroformed top and downtubes in order to keep weight low and strength high, all while providing increased standover clearance, slick internal cable routing and dropper-post compatibility.
- With the goal of making sure that the Rockhopper offers both the best fit and best performance for every person, no matter their measure, we've paired each Rockhopper frame size with the optimal wheel size. The result is a Rockhopper to fit every rider and the assurance that every Rockhopper is rolling on the best-handling wheel for its frame size.
- Pair dead-reliable hubs from Formula with our 25-millimeter internal diameter, hookless Stout rims for a wheelset hat-trick: strong, light and durable.
$1,049.93
$1,699.99
38% Off
X-Caliber 8 is a cross country mountain bike made for fast laps and long days on the trail. It's built with special attention to value and the parts that make the biggest difference in performance. A 1x Shimano drivetrain, RockShox fork, and hydraulic disc brakes make it a great choice for new mountain bikers and XC racers searching for fast, fun, singletrack adventure.
It's right for you if...
You're looking for a fast mountain bike for singletrack—one that's fully capable of taking on races, marathons, and competitive group rides. You want something that is reliable and fun with dependable, lightweight parts.
The tech you get
A lightweight aluminum frame, a RockShox Judy SL 100mm suspension fork with a TurnKey lockout and an air spring that's lighter and more adjustable than a coil spring, tubeless ready wheels with Boost141 hub spacing, and a Shimano Deore 1x12 drivetrain with a wide-range cassette.
The final word
With X-Caliber 8, you're getting a performance frame paired with performance parts, like a RockShox air fork and 1x Shimano Deore drivetrain. Plus, it's equipped with durable, lightweight alloy rims that save weight and are easy to upgrade to tubeless.
Why you'll love it
- It has the price of a more basic hardtail, but the parts and performance of a more expensive one
- The frame is fully compatible with higher-end parts, like race wheels and a dropper post, if you ever find the need to upgrade
- Smart Wheel Sizing means you'll get the fastest wheel that fits (29" wheels on larger frames, 27.5" wheels on smaller frames)
- The 1x drivetrain delivers a wide range of gearing with the simplicity of a single shifter
Wheel size:
- Sizes X-Small – Small: 27.5-inch
- Sizes Medium – XX-Large: 29-inch
$349.99
$399.99
13% Off
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$3,999.99
$4,598.99
13% Off
A gravel ride can be whatever you want it to be: go for speed, go for distance, go for fun, go for an escape. No matter your goal, Warbird C GRX 810 2x is a comfortable and efficient way to get there. The carbon frame with Class 5 Vibration Reduction System (VRS) tames harsh roads. Our gravel race geometry grants you control on ruinous roads. Thoughtful mounting points provide places for everything from extra bottles to a light bikepacking setup. Shimano's GRX 810 2x drivetrain has proven itself as a dependable, high-performance gravel group with plenty of gear range for windy flats and steep climbs. Put it all together and you've got one of the best gravel bikes out there.
$2,999.00
$3,929.99
24% Off
Fuel EX 8 is the ideal trail bike for riders who want a versatile full suspension ripper that makes soul-crushing climbs less painful, but can also huck rowdy trails. It hits the sweet spot of value and performance in our mountain bike lineup by combining high-end parts with a stout but light alloy frame.
It's right for you if...
You're cool with your wheels leaving the ground, but you also like to go the distance on marathon singletrack sessions. You want a bike that lets you crush any trail, and your priority is on the parts.
The tech you get
An alloy frame, 140mm FOX Rhythm 34 fork, and 130mm of rear travel with an extra-efficient RE:aktiv damper. A Shimano XT 1x12 drivetrain with an extra-low 51-tooth climbing gear, plus a Bontrager Line dropper post.
The final word
Fuel EX 8 gives you added efficiency with Shimano's latest, widest-range drivetrain and Trek's unique RE:aktiv damper that provides firm pedaling support without giving up any plush compliance.
Why you'll love it
- A wider gear range and more efficient suspension help you claw your way up tricky climbs you never thought you'd clean
- If you measure quality in performance per dollar, you won't do better than Fuel EX 8
- This bike will make you want to rail every corner, smash every rock garden, and charge every descent
- The shifter-style, underbar remote dropper post lever is super intuitive and easy to use
- We expanded our size range to ensure a better fit for all riders. And, you get the fastest wheel that fits your frame: XS frames get 27.5" wheels, S - frames get to choose between 27.5" or 29", and sizes M to XL get 29" wheels
$3,499.99
$4,199.99
17% Off
Whether your goal is to escape on gravel back roads, far from cars and crowds, or drop the hammer at the front of your favorite gravel race, no bike does it better than the new Diverge. It's quite simply the fastest, most capable - and just maybe the most fun - bike we've ever made, delivering a ride that's quick and lively under power, but stable and confidence inspiring when the terrain gets rough. From Future Shock 2.0 and all-new gravel geometry, to internal storage and category leading tire clearance, the new Diverge represents everything we've learned over more than 40 years of riding road, gravel and dirt. The Diverge writes an entirely new chapter in the gravel bike category, so you can dream up entirely new rides. It's the ultimate getaway vehicle.
The Diverge Comp Carbon features the same game changing FACT 9r Carbon frame and Future Shock 2.0 as our Pro build but spec—d with SRAM's mechanical shifting Rival 1 1x11 gravel group. Alloy DT Swiss G540 wheels keep you rolling efficiently, while Kanza winning Pathfinder Pro 42mm tires deliver performance across smooth pavement, dirt roads and gravel tracks. To give the Diverge Comp a perfectly balanced ride we spec Roval's Terra seat post.
- Nothing unlocks a bike's capability like tire clearance, so we gave the new Diverge a whopping 47mm of tire clearance with a 700c wheel and 2.1" with a 650b wheel. Thanks to a drive side chain stay utilizing a solid beam of carbon behind the chain rings we've created clearance without using a fragile dropped chain stay design or increasing chain stay length.
- Speed, control and confidence - Future Shock 2.0 is the ultimate technology for the gravel rider. With 20mm of axial compliance and a hydraulic damper, Future Shock 2.0 suspends the rider not the bike. This keeps you confident and in control, able to keep the power down and stay off the brakes over rough dirt roads and in thick loose gravel, all while keeping your hands, arms and neck fresh. Since Future Shock 2.0's damper is adjustable, you—ll be ready for the rough stuff and efficient on smooth pavement.
- The more capable your bike, the bigger your rides get, so Diverge borrows SWAT internal storage from the legendary Stumpy. The SWAT door lets you utilize space in the down tube to store tools, a flat kit, nutrition and even our SWAT Jacket. It keeps weight off your body, low in the bike for better handling, and makes you more self-sufficient, so get out there. SWAT's got your back.
- We tossed gravel geometry 'status-quo' out the window. The new Diverge has the most progressive geometry we've ever created for a drop bar bike, giving riders a capable and stable bike in the dirt, that still feels responsive and nimble on the road. We've increased the frame's reach, introduced a slacker head tube and a longer offset fork. All this creates incredible confidence with a planted feeling in the dirt, while spec-ing shorter stems keeps the overall cockpit length the same and the steering lively. We've kept the bike's BB low to increase stability, but high enough to utilize with 650b wheels if that's your jam.
- We've given the Diverge plenty of rack mounts, including fork and top tube mounts, to ensure you can take what you need, no matter how far you plan to go, or how long you plan to stay out.
- With a FACT 9r carbon frame, the Diverge Expert frame is incredible capable and race bike light. Pin it for your local dirt climb KOM, or grind up a giant back country peak, the light and lively Diverge will get you there faster.
$1,299.99
$1,799.99
28% Off
Bali Go! will transport you deep into the jungles and lush tropical rain forests of Bali. Varying shades of rich metallic green leaves on the fenders and chainguard compliment the cream colored frame inspired by white sandy beaches. The look is complete with a custom debossed saddle and grips with the same leaf pattern and a matching bell.
- The color and culture of a tropical island are captured throughout this luscious ride.
- Features our patented Flat Foot Technology for ultimate comfort and control.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the LED controller.
- Custom embossed saddle, grips and matching bell make this e-bike as unique as you.
$2,299.93
$3,399.99
32% Off
Checkpoint SL 5 is a carbon gravel bike made for epic all-road adventures. It's built with lightweight OCLV Carbon, terrain-smoothing damped IsoSpeed, nimble-yet-stable progressive geometry, internal storage and loads of mounts. All of that adds up to a rad gravel bike capable of crushing the longest, roughest rides and the most ambitious bikepacking trips.
It's right for you if...
Chamois or cut-off shorts, bikepacking trip or brutal day of gravel racing—you're going to ride far, go fast, and have a great time. You want a bike that's both fast and comfortable, and you want endless carry options for gravel races and everyday adventures.
The tech you get
A 500 Series OCLV Carbon frame with damped Rear IsoSpeed and carbon armor, a progressive geometry that's stable at speed and efficient when you're grinding up a climb, internal storage, hidden cables that won't interfere with bags, integrated frame bag mounts, and rack and fender mounts. Plus, a carbon fork, a 2x11 Shimano GRX drivetrain with lower gears for grinding up hills or through rough gravel, and wide 700x40c gravel tires for added stability and traction. You can even run a dropper post to get low on long descents.
The final word
Light, fast, comfortable. Checkpoint SL 5 gives you the unmatched ride quality of an OCLV Carbon frame with IsoSpeed and gravel-specific geometry, plus internal storage and a drivetrain built for rough terrain.
Why you'll love it
- The damped, controlled rebound of the IsoSpeed decoupler soaks up fatiguing bumps without bouncing you around
- All-new progressive geometry is quick and nimble yet keeps you stable and in control on fast, choppy descents
- A sleek internal storage compartment gives you a versatile spot to stow tools and gear
- Massive tire clearance means you can use tires up to 45c for extra traction and stability in any conditions
- Integrated frame bag mounts and rack and fender mounts make it easy to carry gear and water
$1,499.99
$2,999.99
50% Off
The Fuse Comp 29 punches way above its weight class thanks to a light-yet-burly M4 aluminum chassis, frame geometry that lends the bike both playfulness and capability, and parts that withstand a serious flogging.
- 130-millimeters of plush suspension courtesy of a RockShox Recon RL fork.
- Highlights include powerful SRAM Level TRL disc brakes and a TranzX dropper post.
- SRAM NX Eagle drivetrain gives you single-ring simplicity and gearing to spare.
$699.99
$729.99
4% Off
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe.
The final word
The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$549.93
$799.99
31% Off
Verve 2 Disc Lowstep is a hybrid bike designed for comfort and fun on commutes, cruises, and fitness rides. It has a lot of thoughtful features that make for a confident and comfortable ride, like a lowstep geometry that makes it easy to mount and dismount, a suspension seatpost, and disc brakes that perform in any weather.
It's right for you if...
You're ready to get outside more, and want a hybrid bike with comfort-minded details, a wide range of gears for hills, powerful brakes, and enough versatility to conquer commutes, workouts, and more.
The tech you get
A lightweight aluminum frame with mounts for a rack and fenders, a lowstep design that makes it especially easy to mount and dismount, a reliable drivetrain with 24-speeds so you'll never have to pedal too hard or too soft, powerful disc brakes, an adjustable stem, a padded saddle, wide tires for extra stability, a road-smoothing suspension seatpost, and a geometry that keeps you in a comfortable, upright riding posture.
The final word
Verve 2 Disc Lowstep is a comfortable hybrid with impressive braking power and durable parts that will hold up mile after mile. It's a great bike for a range of recreational riders, from first-timers and commuters to veteran riders looking to get back into the saddle.
Why you'll love it
- It has a host of design details that make a huge difference in comfort, like a suspension seatpost and adjustable stem
- The lowstep frame design makes it easy to get on and off—no need to swing your leg over!
- This bike brings people together—attach a trailer and tow your kids, meet up with friends to cruise the bike path, or commute to the office with coworkers
- Disc brakes perform well in any weather, let you slow down or stop faster, and require less effort to activate than rim brakes
- Like every Trek hybrid, it's backed by Trek's Lifetime warranty, which means you get a companion for life
$1,599.93
$2,399.99
33% Off
Roscoe 8 is a trail hardtail for anyone looking to have some serious fun out in the dirt. 29er wheels, grippy 2.6" tires, and a 140mm suspension fork make it a blast on every trail, from packed singletrack to the loose stuff. It's a laid-back trail mountain bike dressed in a high-quality spec that's ready to party.
It's right for you if...
You want to have fun. You're searching for a playful trail bike with high-quality parts so that when you're out on the trail, the only thing you have to worry about is your face hurting from smiling too much.
The tech you get
A lightweight aluminum frame, a 140mm RockShox 35 Gold fork with a lockout, a SRAM NX Eagle 1x12 drivetrain with a wide range of gears for climbing, powerful 4-piston brakes, and a dropper post for room to get low on descents, corners, and jumps. Plus, fast-rolling 29er wheels with a 108-tooth Rapid Drive hub for instant engagement and wide, grippy 2.6" tires.
The final word
High-quality parts, high quality fun. With an upgraded fork, upgraded wheels, a wide range of gears, and 4-piston brakes this bike takes trail-riding shenanigans seriously.
- 29er wheels and wide, 2.6" tires make for a grippy, confident, and fast-rolling ride
- The dropper post lets you lower your saddle on the fly, so it's out of the way on descents
- The RockShox fork's Solo Air spring can easily be adjusted for a specific rider weight, and it's lighter than a coil spring
- The fork’s lockout feature lets you temporarily lock the suspension for better efficiency on flat stretches
Wheel size:
- Sizes X-Small – Small: 27.5-inch
- Sizes Medium – X-Large: 29-inch
$3,999.00
$5,499.00
27% Off
THE MOUNTAIN BIKE, DISTILLED
With 29-inch wheels, 145mm of rear Virtual Pivot Point (VPP) travel and a versatile personality, the newest Santa Cruz Hightower delivers mountain bike thrills over a wide range of terrain. Big on wheels, medium on travel, and short on fuss, this do-it-all model shines with a versatile balance of geometry, spec and durability. It’s mountain biking, distilled.
$3,299.99
$4,199.99
21% Off
Domane SL 6 is a performance road bike that's both fast and comfortable. It has all the road-smoothing advantages of a lightweight OCLV Carbon frame with Front and Rear IsoSpeed, a full Shimano Ultegra drivetrain, high-quality wheels, and hydraulic disc brakes for confidence and braking power in any conditions. Plus, it has an easy-access storage compartment for stowing ride essentials.
It's right for you if...
Quality, comfort, and speed are your main considerations. You want a lightweight carbon bike that will stand up to the rigors of all-day rides and races, with the road-smoothing benefit of Front and Rear IsoSpeed, plus the all-weather stopping power of hydraulic disc brakes.
The tech you get
A 500 Series OCLV Carbon frame with road-smoothing Front and Rear IsoSpeed, powerful flat-mount disc brakes, and a full 2x11 Shimano Ultegra groupset. Plus, Bontrager Paradigm Comp tubeless-ready wheels, a fatigue-reducing Bontrager Elite IsoZone handlebar, and internal storage and cable routing that add to the bike's capability and sleek look.
The final word
All the road-smoothing benefits of a carbon Domane, with a more performance-oriented Shimano Ultegra groupset and the extra stopping power of hydraulic disc brakes. This bike is fast, light, smooth and ready for adventure.
Why you'll love it
- Domane SL 6 is an outstanding all-around road bike: race-worthy spec, a lightweight carbon frame, and Front and Rear IsoSpeed that soaks up fatiguing bumps so you can stay stronger longer
- A sleek internal storage compartment gives you a versatile spot to stow tools and gear
- Tubeless Ready Bontrager Paradigm wheels deliver extra confidence and comfort on long, fast rides
- The stable Endurance Geometry is comfortable over long distances, but this is still a quick race bike
$3,049.99
$3,829.99
20% Off
Slash 7 is a high-value all-mountain ripper that's built for shredding singletrack at full speed. It's got a stout aluminum frame and capable suspension package that can smash through gnarly, choppy descents like nobody's business.
It's right for you if…
You're an all-mountain rider who loves pinning steep descents and sketchy rock gardens. You want a bike that's born to plow through the roughest stuff at full tilt, is fully capable of racing enduro, and doesn't ring up at a bank-breaking price.
The tech you get
An aluminum frame built for harsh riding with a threaded bottom bracket, dual downtube guards, Knock Block 2.0, and 160mm of travel with a RockShox Select+ shock and 170mm Yari RC fork. Plus, a Shimano Deore/XT drivetrain, 4-piston brakes for confident descents, and Line Comp 30 wheels that are already completely tubeless ready, including sealant.
The final word
It may be the most affordable Slash in the lineup, but don't underestimate how fast it'll carry you down the mountain. You get a frame built for day after day of hard riding with a no-nonsense parts package that leaves enough cash in your pocket for enduro entry fees or a lift ticket to party laps.
Why you'll love it:
- It's equally at home between the tape and in the rugged wild-Slash excels at racing enduro, but it's ridiculously fun on gnarly trail rides, too
- A sleek internal storage compartment gives you a versatile spot to stow tools and gear
- We added a second down tube guard to better protect your frame from shuttle-related damage
- New, removable Knock Block has a bigger steering angle to keep cables and hoses safe without sacrificing turning radius
- Wider seat tube, wider dropper-the 34.9mm diameter post is stronger, more durable, and moves up and down faster
$4,499.99
$6,199.99
27% Off
The Crux is the lightest gravel bike in the world, with the exceptional capability of massive tire clearance and performance gravel geometry. It's not just the ultimate expression of gravel performance, it's your one-way ticket to gravel enlightenment.
This Crux Expert comes spec'd with an intuitive and crisp-shifting SRAM Rival eTap AXS hydraulic disc groupset, incredibly tough Roval Terra C Disc wheels, and 2Bliss Ready, 700x38mm Pathfinder Pro tires that hookup over nasty terrain.
- Lightest: 725g S-Works 12r and 825g 10r frames. We took the revolutionary breakthroughs that made Aethos the lightest bike ever and applied them to the Crux. The result? A gravel bike that climbs like a dream, floats over nightmarish terrain, and weighs less than a full bottle in your cage.
- Capable: 47c/650b x 2.1" tire clearance. More clearance means more capability. With Diverge-level tire clearance, Crux takes you anywhere you can imagine, at full gas.
- Responsive: Nimble, supple, and reactive. Responsive at the pedals. Supple in the saddle. With performance gravel geometry and race-influenced fit inspired by Crux's iconic history in 'cross.
$699.93
$1,029.99
32% Off
Marlin 7 is where race-worthy mountain bikes begin. The smooth, lightweight RockShox fork and upgraded parts make this model the best choice for new riders who want a fast cross country hardtail that will hold its own against our higher-end race bikes.
It's right for you if...
- You're new to the trail but have serious singletrack aspirations, and want a race-worthy mountain bike with upgrades on the parts that make a big difference in performance, like a higher quality suspension fork and a wide-range 1x drivetrain.
The tech you get
- A light frame with internal shift cable and brake hose cable routing, a smoother-feeling RockShox Judy fork with a lockout, Shimano hydraulic disc brakes, and a simple 1x drivetrain that ditches the front derailleur for less clutter and easier operation. Don't worry, with the wide-range 11-46 cassette, you still get all the gears you need for clawing up climbs and blazing down descents.
The final word
- The RockShox suspension, wide range of gearing, and quality parts make it the best choice in the Marlin lineup for new mountain bikers who know they want a serious bike for their money. It’s fully capable of taking on off-road marathon rides and XC races.
Why you'll love it
- This is one of our most popular bikes for good reason. You get all the value, plus all the versatility—it's a totally race-worthy mountain bike, with rear rack mounts if you use it for commuting too
- It's really fun to ride, and feels like a much more expensive mountain bike
- Great suspension at an even better price
- The 1x drivetrain gives you all the gears you need and none you don’t
- Marlin models in XS and S frame sizes have a curved top tube and a lower standover height that makes it easier for smaller riders to mount and dismount
Wheel size:
Size X-Small – Small: 27.5-inch
Sizes Medium – XX-Large: 29-inch
$1,199.99
$1,599.99
25% Off
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology create the ultimate cruising experience whether you're near or far from the beach. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic.
- The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control.
- Comfortable cruising comes standard with Electra's patented Flat Foot Technology.
- Rethink "cruising" with a top-assisted speed of 20 mph.
- The easy-to-read LED controller monitors power support and battery charge.
- This Go! e-bike is a modern twist on an American classic.
$4,799.99 - $6,549.99
$6,049.99 - $6,549.99
Up to 24% Off
Fuel EX 9.8 combines a light full-carbon frame with parts chosen for the highest performance-to-price ratio. High-end FOX suspension with upgraded front and rear dampers, carbon wheels with a Rapid Drive rear hub, and SRAM's latest, widest-range drivetrain give this model an extra edge you'll notice from the first pedal stroke.
It's right for you if...
You want a single bike that can handle any trail with the lightweight and vibration damping of a carbon frame. You're willing to pay for parts that give you a better connection with the trail, but you'd rather skip the bling.
The tech you get
A light and stiff full-carbon frame with internal storage, FOX Performance 36 fork with wider stanchions for more stiffness on rough terrain, and a RE:aktiv with Thru Shaft shock. SRAM GX Eagle drivetrain with a leg-saving 52-tooth climbing gear, plus Bontrager carbon wheels with a 108-tooth Rapid Drive hub for instant engagement.
The final word
Fuel EX 9.8 is a great investment for one bike that does it all. You get a light carbon frame, but it's the parts that make this model, like the extra-adjustable GRIP damper, the magic-carpet ride of Thru Shaft, and the blistering acceleration of carbon wheels with a Rapid Drive hub.
Why you'll love it
- Fuel EX 9.8 will take your riding to the next level with a parts package that gives you top-shelf performance without the top-shelf price tag
- RE:aktiv with Thru Shaft works faster than a normal shock, so it tracks the ground better and keeps you in control
- The Fox Performance 36 fork gives you four-way damping adjustments for extra-dialed suspension
- We expanded our size range to ensure a better fit for all riders. And, you get the fastest wheel that fits your frame: XS frames get 27.5" wheels, S frames get to choose between 27.5" or 29", and sizes M to XL get 29" wheels
Wheel size:
- Sizes X-Small – Small: 27.5-inch
- Sizes Small – XX-Large: 29-inch
$3,999.93 - $4,699.99
$4,699.99
Up to 15% Off
Fuel EX 9.7 is an all-mountain ripper that rolls in with the best balance of performance and pocket-friendly components, without skimping on the good stuff. It features a lightweight carbon frame, plus a cherry-picked blend of Shimano SLX and XT components that balance price and ride quality, plus, the ultra-smooth handling of a FOX 150mm front and 140mm rear suspension.
You're after the light weight and smooth ride of a carbon frame and want solid parts without the top-shelf price.
A light and stiff full carbon frame, 150mm of travel from FOX's Rhythm 36 fork with Float EVOL air spring and GRIP damper for small bump compliance, plus a FOX Performance Float X rear shock. A perfect blend of Shimano SLX and XT components for reliable shifting and durability on the trail. Finally, you'll find adjustable geometry and in-frame storage for keeping your setup dialed just for you.
Fuel EX 9.7 is an evolved trail bike for the rider who wants it all. Its lightweight carbon frame is lively and stiff, and spec'd with the perfect build thanks to a FOX suspension package and Shimano XT and SLX drivetrain for a full package deal that's build to charge.
- You get the light and stiff feel of a carbon fiber frame, plus progressive trail geometry that's ready to handle it all
- You'll find the right balance of price and performance with a cherry-picked blend of Shimano SLX and XT components
- With the adjustable angle headset (angled cups sold separately) and Mino Link, you can choose from six different geometry configurations
- Guided internal routing, universal derailleur hanger, improved hardware, and a threaded BB make maintenance a breeze
Wheel size:
- Sizes X-Small – Small: 27.5-inch
- Sizes Small – X-Large: 29-inch
$4,749.99
$5,549.00
14% Off
Each weekend, at race venues the world over, there is one rider who gets hoisted upon the shoulders of the crowd and carried to the podium. Or at least leaves with a water bottle as their prize. And between each of those races, innumerable wannabes are putting in the hours on the rollers and in the gym all because they want to feel what it's like to take the win. They know that to beat the pack every advantage needs to be acquired. That's where the Blur fits in.
We tapped into everything we've learned from years of making the highest quality carbon full-suspension bikes so that we could put as little (weight) as possible into the Blur frame. The trim frame and super-efficient Superlight suspension will be the key to translating your input into competition-beating performances.
But the Blur isn't just for the short track. Two water bottle mounts within the front triangle should keep chuggers happy. And the high-quality fit, finish, and carbon construction promises multi-day racers a worry-free existence—meaning there's no fiddly proprietary parts that could leave you stranded in a Cape Epic or Breck Epic campsite. The carbon frame, while being light, is made to go the distance and as always the legendary Santa Cruz lifetime warranty and Rider Support team have got your back.
The Blur isn't guaranteed to make you a race winner, but being the lightest, full-suspension carbon XC bike we've ever made (Approx 23lb as complete. Blur frame is 289g lighter than the previous model), it might be the difference between claiming first place...or just crossing the line.
$599.99
$629.99
5% Off
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
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