Holiday Sale

Each weekend, at race venues the world over, there is one rider who gets hoisted upon the shoulders of the crowd and carried to the podium. Or at least leaves with a water bottle as their prize. And between each of those races, innumerable wannabes are putting in the hours on the rollers and in the gym all because they want to feel what it's like to take the win. They know that to beat the pack every advantage needs to be acquired. That's where the Blur fits in. We tapped into everything we've learned from years of making the highest quality carbon full-suspension bikes so that we could put as little (weight) as possible into the Blur frame. The trim frame and super-efficient Superlight suspension will be the key to translating your input into competition-beating performances. But the Blur isn't just for the short track. Two water bottle mounts within the front triangle should keep chuggers happy. And the high-quality fit, finish, and carbon construction promises multi-day racers a worry-free existence—meaning there's no fiddly proprietary parts that could leave you stranded in a Cape Epic or Breck Epic campsite. The carbon frame, while being light, is made to go the distance and as always the legendary Santa Cruz lifetime warranty and Rider Support team have got your back. The Blur isn't guaranteed to make you a race winner, but being the lightest, full-suspension carbon XC bike we've ever made (Approx 23lb as complete. Blur frame is 289g lighter than the previous model), it might be the difference between claiming first place...or just crossing the line. The TR builds feature more travel (115mm rear, 120mm front), slightly beefier tires (Maxxis Rekon), a full-height adjust dropper post, no lockout remote, and larger brake rotors. It's not a trail bike, it's an XC bike for certain courses.

Don't get us wrong, we're all for racing. Grand Tour top steps, Classic's Monuments-they're in our DNA. But sometimes riding simply to ride, riding for the love of riding, is just what we need. And this is what the Aethos lives for. Sure, it's given nothing up to performance, and happens to be the lightest frame out there, but with no compromise to style. Aethos: Billions of calculations in the pursuit of one thing-the perfect ride. Top off the world's lightest frame with SRAM's 12-speed RED eTAP AXS groupset and Roval's featherweight Alpinist wheels and you're left with a perfectly balanced top-tier ride that gives up nothing in the name of performance. - The Aethos frame has been designed with the perfect combination of ultimate ride feel, light weight, and style-from accelerating up steep pitches and descending technical descents, to all-day saddle comfort on even the longest coffee rides, the Aethos hits the mark. But how, you ask? By reinventing the traditional road shape found on bikes of the past, we've subtly altered these shapes to deliver massive gains in stiffness and balance, all without affecting weight or durability. Pair that with an entirely new layup and process that we've perfected over multiple decades and you have the lightest frame out there (585 grams, S-Works, size 56cm). The Aethos is more than just a new bike, it's the first of a new breed. - A featherweight frame is useless without confidence-inspiring ride characteristics, which is why we've developed the Aethos to have the perfect balance of front and rear stiffness combined with exceptional ride quality. By studying the flexing and breathing of carbon fiber, we were able to discover groundbreaking findings about how forces flow through frames. Just a few pedal strokes and you'll realize this sublime ride sets a new standard. - Every detail, from the derailleur hangers to the fork expander plug have been designed with style, weight, and durability in mind. We've also spec'd it with Roval's all-new Alpinist carbon seatpost and wheels, further saving weight and improving ride characteristics. Everything in pursuit for the perfect ride.

More travel than a white van Big-mountain riding is a nomadic existence: meeting friends in far-flung car parks; pinpointing trails you're not sure are even rideable; sending the ones you know are. Shiny new bling gets battered, shattered, and bruised. That's life. That's how it should be. That's why the Nomad exists. Probably the most abused bike in our line up, every Nomad has a story to tell. But, each Nomad we've made keeps coming back for more. It's not Stockholm Syndrome, it's called sealed bearings in all pivots, a lower link grease port, shuttle guards, and free bearing replacements. Why scrap a frame when a simple bearing service can make one last a lifetime? That's our stance on sustainability at least, and it's why our carbon fiber doesn't just mean lighter, it means tough as hell backed up by a lifetime warranty and crash replacement support. There's no time for puzzling when on a road trip, either. That's why we chose 27.5 wheels as the go-to for the widest variety of riding styles and rider sizes. When peeling your bike out of the van at a new spot, your only question should be: "Is this a full-face or a half-lid kinda ride?" The 64-degree head angle and 77-degree seat angle puts you in the sweet spot when winching up to the top of a big drop-in. Meanwhile, proportional chainstay lengths mean handling is never compromised, regardless of frame size. And, when we say big travel, we're not talking about your Transit's odometer. We're talking 170mm of 38mm diameter fork and 170mm of VPP rear suspension compatible with both coil and air shocks. The details are completed by a neat mud flap to protect the rear shock, plus tidy cable routing within the frame and swingarm and rubberized DT protectors that shrug off strikes. So, van-lifers, unite. The Nomad is the kind of bike you need never worry about all summer long. Sorry we can't say the same for the locked public washrooms and parking tickets.

More travel than a white van Big-mountain riding is a nomadic existence: meeting friends in far-flung car parks; pinpointing trails you're not sure are even rideable; sending the ones you know are. Shiny new bling gets battered, shattered, and bruised. That's life. That's how it should be. That's why the Nomad exists. Probably the most abused bike in our line up, every Nomad has a story to tell. But, each Nomad we've made keeps coming back for more. It's not Stockholm Syndrome, it's called sealed bearings in all pivots, a lower link grease port, shuttle guards, and free bearing replacements. Why scrap a frame when a simple bearing service can make one last a lifetime? That's our stance on sustainability at least, and it's why our carbon fiber doesn't just mean lighter, it means tough as hell backed up by a lifetime warranty and crash replacement support. There's no time for puzzling when on a road trip, either. That's why we chose 27.5 wheels as the go-to for the widest variety of riding styles and rider sizes. When peeling your bike out of the van at a new spot, your only question should be: "Is this a full-face or a half-lid kinda ride?" The 64-degree head angle and 77-degree seat angle puts you in the sweet spot when winching up to the top of a big drop-in. Meanwhile, proportional chainstay lengths mean handling is never compromised, regardless of frame size. And, when we say big travel, we're not talking about your Transit's odometer. We're talking 170mm of 38mm diameter fork and 170mm of VPP rear suspension compatible with both coil and air shocks. The details are completed by a neat mud flap to protect the rear shock, plus tidy cable routing within the frame and swingarm and rubberized DT protectors that shrug off strikes. So, van-lifers, unite. The Nomad is the kind of bike you need never worry about all summer long. Sorry we can't say the same for the locked public washrooms and parking tickets.

Ready to rally the World. A 1:25000 scale map, a weather forecast, and the Roubion. Three things you shouldn't hit the high mountains without. And while we can't guarantee you won't get lost or soaked, we're pretty sure there's no better bike to tackle ancient alpine terrain. Whether blind racing or just blindly enjoying the trails as they come, the Roubion's MX wheel combo feels like the best mix since Aperol met Spritz. A 29-inch front wheel serves up high-speed stability and high-rolling confidence. Meanwhile, the 27.5-inch rear makes for an intuitive and highly maneuverable rear end that loves to get sideways around the most ragged of switchbacks. This bike is rapid, so when it comes to stopping power and control we've mixed things up here also. A 200mm front and 180mm rear brake rotor pairing ensures you shouldn't overcook the corners no matter how hot you're coming in. The Roubion's chainstay lengths are all specifically sized for the XS, S, and M frames too, meaning handling remains consistent across the range. And like all Julianas, each shock is tuned to work better for slightly lighter riders than equivalent Santa Cruz models. Wheel Size: - Size X-Small: 27.5-inch - Sizes Small – Medium: 29-inch front / 27.5-inch rear

THE TRAIL BIKES THAT LOVE TO PLAY The Santa Cruz Tallboy combines short travel efficiency with modern geometry to create a bike that's as up for the big climb as it is the big descent. These sporty 29ers are the perfect choice for riders considering a cross country bike but will likely never race. They climb efficiently, roll fast on the on the flats, and have some real capability for when the DH music goes from easy listening to rock-and-roll. Featuring a 130mm fork and 120mm of Virtual Pivot Point (VPP) rear suspension travel, Tallboy is sporty, capable, and fun.

Saving weight means little without retaining an appropriate level of stiffness and responsiveness too. So we've taken all the acceleration and out-of-the-saddle sprint qualities of a carbon XC race rocket and fused them with a rear-end that still rails corners like a hardcore trail bike. This unique XC-trail attitude is also reflected in the geometry. The head tube angle (67.1 degrees) and reach (425mm) are a little steeper and shorter than a Joplin to meet the demands of aggressive climbing, yet the Wilder's seat tube angle is a touch slacker and the chainstays a little longer than a Joplin too in order to retain that familiar Juliana confidence on descents. And talking of chainstays, each chainstay length is specific to the individual frame size; meaning riders of every height enjoy the same handling and performance no matter what. Beyond the details, there are some bigger features that amplify this XC wild child's abilities. Rapid rolling 29-inch wheels are paired with a 120mm fork to tame the feral lines and smooth the sketchiest of passing maneuvers. There's even room for two water bottles within the front triangle for bigger training and racing days.

With Future Shock suspension front and rear, the new Diverge STR delivers compliance without compromise. By suspending the rider-instead of the bike-Future Shock technology increases control and efficiency while decreasing fatigue, so you'll be riding farther and faster over chunkier terrain than you believed possible. And the Diverge STR does this without the weight, sluggish pedal response, and inefficiency of other suspension systems. The Diverge STR Pro starts with our FACT 11r carbon frameset with front and rear Future Shock suspension. It's built with SRAM's Force eTap AXS Eagle groupset for fast, efficient shifting with a 10-50 cassette to ensure you have the gearing to tackle any ride. The bike rolls on the Roval Terra CL wheels with 42mm Tracer Pro tires. Terra carbon bars, an S-Works carbon seatpost, and Power Pro saddle complete the package making the Diverge STR the most capable Diverge ever. - By suspending the rider with damped, tunable travel-20mm front/30mm rear-Future Shock Technology absorbs bump forces to boost your control and capability while retaining the efficiency and responsiveness of a rigid frame. Because as far as power transfer goes, it is a rigid frame. Power to the pedals makes the bike jump like a scared cat. You're efficient, you're comfortable, you're in control. Your bike is light, nimble, and responsive. - The new Diverge doesn't just have gorgeous lines, it has perfect curves too. Future Shock Rear puts 30mm of rear travel in the ideal path to smooth out rough road. Its hydraulic damping controls travel to eliminate "bobbing" under power and ensure big hits never catapult you from the saddle, all without compromising fit or pedaling efficiency. - Born from decades of innovation and our Smoother is Faster philosophy, Future Shock was created to develop bikes that win on cobblestones, but it's found its purest expression on gravel. It's 20mm of adjustable, damped front travel that keeps you in control and on target, all while protecting your hands, arms, and shoulders from the battering. - More capability means more confidence, more confidence means more rides, more rides mean more fun, and it all starts at the contact patch. Nothing unlocks capability like tire clearance, and we're feeling generous. 47mm on a 700c wheel and 2.1" on 650B. Diverge STR is the most capable gravel bike we've ever made, so it's the most fun. We did the math.

THE MOUNTAIN BIKE, DISTILLED The newest version of the Hightower remains our greatest hits of engineering - now further refined and bottled into our most all-terrain of bikes. Big on wheels, medium on travel, and short on fuss, this is the do-it-all model that does it over and over again thanks to a versatile balance of geo, spec, and durability. If you're not looking for extremes, just something extremely good, the Hightower is your elevator. Engineering Details: OUR ENGINEERS' GREATEST HITS Not all frames are created equal. Hightower represents Santa Cruz's greatest hits, showcasing our design, engineering, and performance prowess. LOWER LINK ASSEMBLY The highly-sculpted and optimized Lower Link (A) houses a geometry-adjusting Flip Chip (B) and beefy Pivot Axles (C) to virtually eliminate lateral flex. UPPER LINK ASSEMBLY We only use the highest quality Enduro MAX or TPX sealed, radial bearings (A) and premium fasteners (B) for our linkage assemblies. They're easy to properly torque and maintain, plus we offer free replacement bearings for life. ONE-PIECE SWINGARM VPP suspension utilizes a one-piece swingarm that eliminates the need for pivots on the stays, creating a stout, bulletproof rear end for accurate tracking and superior performance. CC CARBON Santa Cruz offers top-end CC Carbon, which is lighter and comes paired with more premium suspension. CARBON MASTERY The Sag Window (A), Glovebox (B), and internal cable tunnels (not shown) demonstrate Santa Cruz's expertise at combining practical function with carbon design and manufacturing artistry. THE SUM OF THE PARTS In isolation, all these things are great—together with fanatical suspension tuning, a premium build spec, and meticulous attention to detail, they're transcendent. SRAM Eagle Transmission - stronger, better shifting, wirelessly The next generation SRAM Eagle Transmission specced on our CC-carbon models is a radically robust, fully integrated, and interdependent wireless transmission. Built around the universal constant of the wheel axle itself, the Full Mount hangerless attachment creates a far stronger connection to the frame and the super strong derailleur provides unprecedented strength. Shifting under load is made possible due to a combination of X-SYNC technology and cassette mapping, creating seamless shifts even during your hardest power output. The new AXS Pods are extremely ergonomic and highly customizable, so shifting gears is light and intuitive. It's simply the most advanced transmission and nearly as tough as the mountain itself. Hightower 3 Highlights: VPP™ VPP™ suspension can be optimized to strike the right balance between pedaling efficiency and all-out bump-chomping prowess. That means wherever you see "VPP" you know it's tuned to perform exactly how it should for the purpose it's designed for. 145mm VPP travel Looking for something good at climbing, and downhill, and going round and round your local trails? Say hello to Hightower. 145mm in the rear paired with 150mm up front is your perfect combo. Suspension sensitivity Compared to the last Hightower, we reduced the anti-squat in the first 40% of travel. This noticeably improves suspension sensitivity in both climbing and descending scenarios due to reduced chain influence on the suspension. Suspension consistency Hightower's leverage curve is relatively straight, with added progression towards the end of the travel. This provides improved bottom-out resistance with more consistent damping and support. Glovebox Place your ride essentials securely beneath a new high-quality latch and panel in the Hightower's downtube. The Glovebox comes with a fitted Tool Wallet and Tube Purse, tailored for the frame to keep your tools close to hand. Full carbon CC frame Carbon CC frames use the very best materials and production processes available, are made in our own factory, and have a lifetime warranty. Sag window A window allows easier suspension sag and setup. The details are completed by a neat mud flap to protect the rear shock plus tidy cable routing within the frame and swingarm, and rubberized DT protectors to shrug off strikes. Flip chip In the Low position, the shock rate becomes more progressive, particularly at the end of the stroke, and there’s some bottom-out resistance to be gained. In the High setting, the bike rides a little higher in its travel and supplies the rider with more mid-stroke support. Tweakers and finicky shredders can adapt the suspension feel to their needs and desire. Proportional geometry Chainstay length and seat angle is matched to the frame size so every rider, no matter their height, gets the same balanced geometry. Across all sizes however, the headtube angle has been slackened to help stability at speed, lowered the bottom bracket to compliment the better supported suspension, and increased stack in favor of modern handlebar setups.

BIGGER. BADDER. BETTER. With big 29-inch wheels, a long reach, 165mm of rear Virtual Pivot Point (VPP) suspension paired with a 170mm-travel fork, the Megatower is one big, bad monster bike. Capable on gnarly downhill terrain, the Mega's also got a pedalable pedigree to get you back to the top.

THE TRAIL BIKES THAT LOVE TO PLAY The Santa Cruz Tallboy combines short travel efficiency with modern geometry to create a bike that's as up for the big climb as it is the big descent. These sporty 29ers are the perfect choice for riders considering a cross country bike but will likely never race. They climb efficiently, roll fast on the on the flats, and have some real capability for when the DH music goes from easy listening to rock-and-roll. Featuring a 130mm fork and 120mm of Virtual Pivot Point (VPP) rear suspension travel, Tallboy is sporty, capable, and fun.

Fuel EX 9.8 combines a light full-carbon frame with parts chosen for the highest performance-to-price ratio. High-end FOX suspension with upgraded front and rear dampers, carbon wheels with a Rapid Drive rear hub, and SRAM's latest, widest-range drivetrain give this model an extra edge you'll notice from the first pedal stroke. It's right for you if... You want a single bike that can handle any trail with the lightweight and vibration damping of a carbon frame. You're willing to pay for parts that give you a better connection with the trail, but you'd rather skip the bling. The tech you get A light and stiff full-carbon frame with internal storage, FOX Performance 36 fork with wider stanchions for more stiffness on rough terrain, and a RE:aktiv with Thru Shaft shock. SRAM GX Eagle drivetrain with a leg-saving 52-tooth climbing gear, plus Bontrager carbon wheels with a 108-tooth Rapid Drive hub for instant engagement. The final word Fuel EX 9.8 is a great investment for one bike that does it all. You get a light carbon frame, but it's the parts that make this model, like the extra-adjustable GRIP damper, the magic-carpet ride of Thru Shaft, and the blistering acceleration of carbon wheels with a Rapid Drive hub. Why you'll love it - Fuel EX 9.8 will take your riding to the next level with a parts package that gives you top-shelf performance without the top-shelf price tag - RE:aktiv with Thru Shaft works faster than a normal shock, so it tracks the ground better and keeps you in control - The Fox Performance 36 fork gives you four-way damping adjustments for extra-dialed suspension - We expanded our size range to ensure a better fit for all riders. And, you get the fastest wheel that fits your frame: XS frames get 27.5" wheels, S frames get to choose between 27.5" or 29", and sizes M to XL get 29" wheels Wheel size: - Sizes X-Small – Small: 27.5-inch - Sizes Small – XX-Large: 29-inch

The new Tarmac is designed to go fast, there's no if's, and's, or but's about that—but it represents so much more than just aerodynamic prowess. With a light-weight, Rider-First Engineered frame, it delivers the best-possible ride characteristics, no matter the size. So no matter what you have planned for your new Tarmac, it's ready to help you achieve your goals—PRs, KOMs, or podium top-steps. One bike to rule them all. With a full Shimano Ultegra Di2 electronic groupset to keep shifts crisp and fast, and S-Works Turbo 700x26mm tires to keep you rolling fast, this new Tarmac delivers performance at a more palatable price point. - "Aero is everything"—we've been preaching it for years and it's still the driving force for the new Tarmac. In our quest for tube shapes that deliver the fastest frame that the UCI rules allow, we took a page out of the Venge development book and utilized our FreeFoil Shape Library. Armed with a library of optimized shapes, we turned to the Win Tunnel to plug these shapes into a modular test bike, for more testing and validation. The result? A new Tarmac Expert that's faster than before—33 seconds faster over 40km than the Tarmac SL6. No compromises, just pure speed. - Building on the learnings from the Venge, the new Tarmac utilizes simple integration to create a clean, fast cockpit that's easy to live with. We've improved the routing for any configuration—mechanical shifting, traditional stems, round bars, etc.—all while keeping its aerodynamic attributes. These same traits also make the new Tarmac easy to work on and easy to travel with. It's a win-win. - Continuing our quest to develop the perfect race bike, we used our Rider-First Engineered philosophy to ensure that the new Tarmac is the most balanced, best handling Tarmac yet—no matter the size. With an army of the world's best test riders from our three World Tour Teams—Boels-Dolmans, Deceuninck-Quick-Step, and Bora-hansgrohe—we made changes to the Tarmac based on their thousands of kilometers on the road. We balanced the ride quality between the front and rear end, so even the longest days in the saddle continue to be comfortable'all without giving up anything to the Tarmac's legendary handling and race-winning snappiness. - While aerodynamics were paramount to the Tarmac's development, and to the development of all of our race bikes, weight was the co-pilot on this optimal race bike journey. Previously "aero bikes" always compromised in the weight department—the more drag you reduced, the more weight you gained. With the new Tarmac, our design philosophy was to keep it at, or below, the UCI weight limit out of the box, with no sacrifices to aerodynamics. And with the help of the FreeFoil Shape Library, tools like isotopic FEA analysis, and some engineering wizardry by the best engineers in the industry, we delivered a frame that weighs a mere 920 grams, without giving up a gram of aero, stiffness or ride quality.

Our greatest hits compiled into one bike. Just hit play. If ever a bike resembled your most cherished mix tape compilation, the Hightower is it. Featuring our lower-link mounted shock design, updated, adjustable geometry, this "Engineering Best Of..." assembles some of our biggest design pleasers into one belter of a road-trip companion. The Hightower has been a does-it-all-well trail bike since its inception. More maneuverable than its longer-travel sibling, the Megatower, and more at home in the steep-and-chunky than its snappy cousin Tallboy, Hightower excels when the route covers 'all points in between,' and descents come courtesy of some big-ass climbs. The VPP suspension's lower-link-mounted shock creates a nearly linear leverage curve, meaning it mops up bumps of all sizes and maintains the kind of progressivity normally reserved for our V10 DH bike! 145mm of rear travel complemented by a 150mm front end gives Hightower just a bit more front and rear travel over the first generation model. Combined with a slacker 65-degree head tube angle, the Hightower still sits squarely in the Goldilocks zone, but with a touch more "Oh sh*t, get me out of here" capability when the porridge gets too hot! Balancing stiffness and weight savings in all the right places is a hallmark of all Santa Cruz carbon frames, and the Hightower flies the flag yet higher. The advanced composite chassis tracks well across all trail surfaces, holds a line, and is reactive to rider directions while isolating pedal-influenced inputs. The Hightower also has a bonus disc to heighten the experience: the flip chip. In the High setting, the BB height is a little higher for those tricky tech trails and/or when Plus sized tires are required. In the Low position, the shock rate is more progressive to provide additional bottom-out resistance. Whatever mood you're in, the tone of the Hightower can be adapted to meet your individual taste. And, speaking of taste, there's room for a water bottle inside the main frame and a threaded BB for convenience. There's refined cable routing for better shifting performance, simpler installation, and no cable rub. On top of that, there's a tailgate shuttle guard, downtube protector, shock fender, and noise-canceling chainstay protector to keep things quiet. The lifetime frame warranty and lifetime pivot bearing replacement policy assure you that the Hightower will keep delivering the hits for years to come.

Get creative with your surroundings. The 5010 turns obstacles into features. Its nimble, poppy feel makes even the most mundane rides feel like they're loaded with features to hop, skip, and jump over. It's the kind of bike that makes new trails feel as familiar as the back of your hand. 27.5 is the fun-sized wheel size. Smaller wheels provide an ideal balance between toughness and weight saving making them the most fleet-footed (or quick fingered) whether launching logs or weaving through stumps. With its quick and agile character, the 5010 has become a go-to plaything for progressive riders the world over and the only contender on any backyard trails. It's a bike that goes harder than its vital stats may suggest. A 140mm-travel fork is paired with 130mm at the rear, the lower-link VPP configuration of which leaves you feeling there's a lot more travel at hand. And, you can choose how out of hand you want to get, as this pocket rocket fits all sizes and types of rear shocks. It's no handful, either. The relatively slack head angle makes it predictable to steer, the relatively low BB height turns like it's on tracks, and the short chainstays make this plaything easy to pick up and throw around. No matter how much of a big kid you are, the bike grows with you. We've tailored the geometry so frame size is matched to size-specific chainstay lengths and super-low standover heights make it feel (almost) like that BMX you had as a kid. Okay, perhaps that's a bit nostalgic, but the 5010's certainly a perfect gateway to the highs only proper mountain biking can offer. The 5010's balance and poise can turn any rider from cautious neophyte into a full-fledged flyer. The legendary Santa Cruz fit, finish, and quality construction make this pocket rocket tougher than a Tonka toy. Fun and games are guaranteed, and the frame and linkages come with a lifetime warranty. So don't be afraid. Roll up your sleeves, and go get creative.

Aethos: Billions of calculations in the pursuit of one thing, the perfect ride. It's more than just a motto, it's a philosophy. The Aethos has been designed to straddle the line between a perfected ride quality, extreme lightweight, and undeniable style, and this Expert model is no exception. With quick-shifting, low-maintenance Ultegra Di2 electronic shifting and hydraulic disc brakes paired with bomb-proof Roval C38 Disc carbon wheels, you have the perfect steed to get you out on the road. - A featherweight frame is useless without confidence-inspiring ride characteristics, which is why we've developed the Aethos to have the perfect balance of front and rear stiffness combined with exceptional ride quality. By studying the flexing and breathing of carbon fiber, we were able to discover groundbreaking findings about how forces flow through frames. Just a few pedal strokes and you'll realize this sublime ride sets a new standard. - Every detail, from the derailleur hangers to the fork expander plug have been designed with style, weight, and durability in mind. We've also spec'd it with Roval's all-new Alpinist carbon seatpost, further saving weight and improving ride characteristics. Everything in pursuit for the perfect ride. - The Aethos frame has been designed with the perfect combination of ultimate ride feel, light weight, and style, from accelerating up steep pitches and descending technical descents, to all-day saddle comfort on even the longest coffee rides, the Aethos hits the mark. But how, you ask? By reinventing the traditional road shape found on bikes of the past, we've subtly altered these shapes to deliver massive gains in stiffness and balance, all without affecting weight or durability. Pair that with an entirely new layup and process that we've perfected over multiple decades and you have the lightest frame out there (585 grams, S-Works, size 56cm). The Aethos is more than just a new bike, it's the first of a new breed.

With the all-new Stumpjumper Expert, we've bottled up that "new bike day" feeling and put it into a radical new trail bike so agile, so lively, so in tune with the trail, that it feels like an extension of your body. Levitate up the climbs. Decimate the descents. The Stumpjumper Expert is going to make you rethink how a trail bike should ride. - THE TRAIL BENCHMARK—When we set out to design the all-new Stumpjumper, we pursued some hefty goals. It had to excel on any kind of trail, for every style of rider. To achieve that, we went after serious weight reduction without sacrificing durability, a stiff, responsive chassis that still rides light and lively, geometry that improves everyone's riding, and the best suspension kinematics we know how to design. Turns out, you can have your cake and eat it too with the new Stumpjumper. - THE SWEETEST 130MM OF TRAVEL YOU'LL EVER RIDE—We massaged the kinematics of the Stumpjumper suspension to bring out the very best all-round performance possible in a 130mm package. Countless hours of suspension lab development and field testing created a refined mid-travel ripper that eats big terrain like a gravity fed beast, handles like a dream everywhere, and climbs like it has a motor. - PROGRESSIVE GEOMETRY—The S-Sizing geometry of the new Stumpjumper hits the progressive sweet spot. It's long, low and slack, with a short offset fork and a steeper seat tube angle. These numbers combine to make your ride more stable, more carvealicious, more comfortable climbing, more better everywhere. With FlipChip adjustability you're able to further fine-tune your fit, ensuring that your new Stumpjumper performs flawlessly on whatever terrain you choose. - RIDER-FIRST ENGINEERED™—Rider-First Engineered™ frames use a size-specific approach to ride characteristics that ensures benchmark handling and flawless performance, regardless of frame or rider size. Whether you're a jump-happy grom riding an S1, or a DH-fiend giant in need of the lengthy S6, you'll experience the same ride traits – rail-sharp cornering and balanced front and rear stiffness – at the lightest-possible weight, And by light, we mean real light: 2,250 grams (S-Works, S-3 size, with rear shock). - SWAT™—We introduced the SWAT™ door on the Stumpjumper in 2016, adding room IN your frame for those "oh sh**t" necessities like pumps and spare tubes, and immediately rendering jersey pockets redundant.

Each weekend, at race venues the world over, there is one rider who gets hoisted upon the shoulders of the crowd and carried to the podium. Or at least leaves with a water bottle as their prize. And between each of those races, innumerable wannabes are putting in the hours on the rollers and in the gym all because they want to feel what it's like to take the win. They know that to beat the pack every advantage needs to be acquired. That's where the Blur fits in. We tapped into everything we've learned from years of making the highest quality carbon full-suspension bikes so that we could put as little (weight) as possible into the Blur frame. The trim frame and super-efficient Superlight suspension will be the key to translating your input into competition-beating performances. But the Blur isn't just for the short track. Two water bottle mounts within the front triangle should keep chuggers happy. And the high-quality fit, finish, and carbon construction promises multi-day racers a worry-free existence—meaning there's no fiddly proprietary parts that could leave you stranded in a Cape Epic or Breck Epic campsite. The carbon frame, while being light, is made to go the distance and as always the legendary Santa Cruz lifetime warranty and Rider Support team have got your back. The Blur isn't guaranteed to make you a race winner, but being the lightest, full-suspension carbon XC bike we've ever made (Approx 23lb as complete. Blur frame is 289g lighter than the previous model), it might be the difference between claiming first place...or just crossing the line. The TR builds feature more travel (115mm rear, 120mm front), slightly beefier tires (Maxxis Rekon), a full-height adjust dropper post, no lockout remote, and larger brake rotors. It's not a trail bike, it's an XC bike for certain courses.

A downhill bike that goes everywhere. Seriously. The Megatower’s big wheels, long travel, and tough carbon fiber chassis deliver the high-speed security traits of a downhill bike. Yet the relatively steep seat tube angle and size-specific geo maintain the Mega’s mega pedaling ability—elevating its reputation as the perfect choice for big gravity rides and DH park laps. Design Details: - Glovebox Place everything you need for a ride beneath the reassuringly high-quality latch and panel in the downtube, including your driving gloves. The Glovebox also comes with a Tool Wallet and Tube Purse, two refined pouches for keeping your essentials close to hand. - Full carbon C and CC frame options While both versions of our carbon frames are made in our own factory, are just as strong and stiff as one another, and have a lifetime warranty, there are a couple of differences between the two. CC frames use the very best materials and production processes available, while our C frames add on a little more weight for a little less $. - Steeper seat tube angle The steep seat tube angle puts you in the right place to scale the steepest pitches to get to the wildest descents. Even better, it gets progressively steeper as the sizes get larger so everyone sits in the right spot. - 165mm of VPP™ travel A relatively low leverage ratio not only makes setup easier but delivers a more damped, controlled feel across the travel range. - Coil and water compatibility Even with a lower-link flip chip and the option to run large-body shocks, like a coil, you’re still able to fit a water bottle inside the front triangle. - Longer travel? 165mm of travel comes standard, but if you choose to run a shock with a longer, 65mm stroke, you can bump it up to 170mm. - Details matter The frame details are completed with a neat mud flap that protects the rear shock, a rubberized downtube protector that shrugs off strikes, and tidy cable routing within the frame and swingarm. - Proportional geo The Megatower's chainstay length is matched to the frame size so every rider, no matter their height, gets the same balanced geometry. - Full size range From size small to XXL, no one misses out on the Megatower.

The Trail Bikes that Love to Play The Juliana Furtado has always been more capable than many expected. But now with a high-traction 29-inch wheel up front, a maneuverable 27.5-incher out back, and even more refined suspension, their touch is even more deft on the trails. Featuring a 140mm fork and 130mm of VPP rear suspension travel, Furtado was made for sporty performance.

The Trail Bikes that Love to Play The Santa Cruz 5010 has always been more capable than many expected. But now with a high-traction 29-inch wheel up front, a maneuverable 27.5-incher out back, and even more refined suspension, their touch is even more deft on the trails. Featuring a 140mm fork and 130mm of VPP rear suspension travel, 5010 was made for sporty performance.

THE MOUNTAIN BIKE, DISTILLED With 29-inch wheels, 145mm of rear Virtual Pivot Point (VPP) travel and a versatile personality, the newest Santa Cruz Hightower delivers mountain bike thrills over a wide range of terrain. Big on wheels, medium on travel, and short on fuss, this do-it-all model shines with a versatile balance of geometry, spec and durability. It's mountain biking, distilled.

BIGGER. BADDER. BETTER. With big 29-inch wheels, a long reach, 165mm of rear Virtual Pivot Point (VPP) suspension paired with a 170mm-travel fork, the Megatower is one big, bad monster bike. Capable on gnarly downhill terrain, the Mega's also got a pedalable pedigree to get you back to the top.

Whether your goal is to escape on gravel back roads, far from cars and crowds, or drop the hammer at the front of your favorite gravel race, no bike does it better than the new Diverge. It's quite simply the fastest, most capable - and just maybe the most fun - bike we've ever made, delivering a ride that's quick and lively under power, but stable and confidence inspiring when the terrain gets rough. From Future Shock 2.0 and all-new gravel geometry, to internal storage and category leading tire clearance, the new Diverge represents everything we've learned over more than 40 years of riding road, gravel and dirt. The Diverge writes an entirely new chapter in the gravel bike category, so you can dream up entirely new rides. It's the ultimate getaway vehicle. Imagine your biggest ride, dream of gravel racing glory, Diverge Pro's your partner in crime. It all starts with a FACT 9r carbon frame and Future Shock 2.0 for a light and lively ride that's incredibly stable and confidence inspiring. A huge range of gears, flawless shifts in any terrain, and a simple, wireless 1x set-up is provided by SRAM's Force AXS eTap group and SRAM's Orbit fluid clutch. Roval's ultralight and super tough Terra CL wheels with Kanza winning Pathfinder Pro 38mm tires deliver the most versatile and capable combination for mixed surface and challenging terrain, while a Roval Terra seat post ensures the Diverge Pro is perfectly balanced for the ultimate ride. - Nothing unlocks a bike's capability like tire clearance, so we gave the new Diverge a whopping 47mm of tire clearance with a 700c wheel and 2.1" with a 650b wheel. Thanks to a drive side chain stay utilizing a solid beam of carbon behind the chain rings we've created clearance without using a fragile dropped chain stay design or increasing chain stay length. - Speed, control and confidence - Future Shock 2.0 is the ultimate technology for the gravel rider. With 20mm of axial compliance and a hydraulic damper, Future Shock 2.0 suspends the rider not the bike. This keeps you confident and in control, able to keep the power down and stay off the brakes over rough dirt roads and in thick loose gravel, all while keeping your hands, arms and neck fresh. Since Future Shock 2.0's damper is adjustable, you—ll be ready for the rough stuff and efficient on smooth pavement. - The more capable your bike, the bigger your rides get, so Diverge borrows SWAT internal storage from the legendary Stumpy. The SWAT door lets you utilize space in the down tube to store tools, a flat kit, nutrition and even our SWAT Jacket. It keeps weight off your body, low in the bike for better handling, and makes you more self-sufficient, so get out there. SWAT's got your back. - We tossed gravel geometry 'status-quo' out the window. The new Diverge has the most progressive geometry we've ever created for a drop bar bike, giving riders a capable and stable bike in the dirt, that still feels responsive and nimble on the road. We've increased the frame's reach, introduced a slacker head tube and a longer offset fork. All this creates incredible confidence with a planted feeling in the dirt, while spec-ing shorter stems keeps the overall cockpit length the same and the steering lively. We've kept the bike's BB low to increase stability, but high enough to utilize with 650b wheels if that's your jam. - We've given the Diverge plenty of rack mounts, including fork and top tube mounts, to ensure you can take what you need, no matter how far you plan to go, or how long you plan to stay out. - With a FACT 9r carbon frame, the Diverge Expert frame is incredible capable and race bike light. Pin it for your local dirt climb KOM, or grind up a giant back country peak, the light and lively Diverge will get you there faster.

With seven wins at Paris-Roubaix, our Roubaix has proven that Smoother is Faster. Until this moment, however, smooth has admittedly come with some compromises. But not anymore. The all-new Roubaix Expert now delivers compliance without compromise by introducing a radical new Future Shock 2.0 that gives you more control and damping options, a new Pave seatpost that creates our most balanced Roubaix to date, aerodynamics that equal the Tarmac, and a Rider-First Engineered frame that's shed some serious weight. Is it still comfortable? Sure, but don't call it a comfort bike, because performance was behind every engineering decision we made. This is the new Roubaix. For the build, we spec'd the Expert with Shimano Ultegra Di2 for its powerful hydraulic disc brakes and super crisp 11-speed shifting. Of course, you'll be rolling on sturdy wheels courtesy of a Roval C38 wheelset. - The Future Shock 2.0 is the result of our pro riders' demands for the cobbles of Roubaix. It's smoother, faster, and gives you more control via a knob atop the stem. This knob adjusts compression from fully-open to stiff, while hydraulically-damped internals control rebound. Add it up, and this latest version will reduce fatigue and increase your speed, no matter the terrain. The new Smooth Boot, top cap, and Future Stem also enhance the aesthetic, so you get a clean transition from head tube to stem. - The new frame delivers compliance without compromise via the perfect balance of aerodynamics, light overall weight via a FACT 10r carbon construction, compliance, and Rider-First Engineering. With tube shapes that were born in our FreeFoil Shape Library and validated in the Win Tunnel, the new Roubaix is more aero than the Tarmac SL6. Meanwhile, to ensure the weight and ride quality, we turned to a Rider-First Engineered design to deliver optimal stiffness and compliance across all sizes, from 44 to 64cm. Of course, the frame has shed some serious weight in the process. And to prep you for your own Hell of the North, we've made room for 33mm tires. - To go along with the new frame, we've also developed a totally-new S-Works Pave seatpost. Not only is it the first compliant seatpost that's also aerodynamic, it does so without any additional weight or finicky contraptions. Starting with the same D-shape design found on the Tarmac, we took its compliance a step further by building additional flex into the upper and developing a new drop-clamp design in the frame. This provides plenty of compliance, while staying perfectly balanced with the front-end, so you get a smooth, balanced ride no matter how rough the road.

Fuel EX 9.8 is a hard-charging trail bike with a light and stiff carbon frame that's smooth, quiet, and holds its own when you pick a line. It's loaded with the latest tech like a wireless SRAM GX AXS drivetrain that's super clean looking and customizable. 150mm front and 140mm rear suspension keep you in control on the roughest trails and it's all topped off with carbon Bontrager wheels with a quick-engaging hub. You want a full suspension ride that can handle anything you throw its way. You want the vibration damping benefits of a carbon frame and wheels, rock-gobbling premium suspension, and appreciate when you can keep your setup clean and minimalist with wireless 12-speed shifting. A light and stiff carbon frame with a full FOX Performance suspension package that turns chunky rock gardens into smooth sailing. Carbon wheels that keep weight down while offering stiff and reliable tracking. Plus, the wireless shifting of SRAM GX AXS, and tubeless hoops and tires so you can spend less time fixing flats. Finally, you'll find adjustable geometry and in-frame storage for keeping your setup dialed just for you. Fuel EX 9.8 is the evolution of years of trail riding, with longer front geometry for taking on steep descents, and a steeper seat tube for hammering back up to do it again. Its carbon frame keeps things light, and SRAM GX AXS shifting takes things up a notch for those who want the latest tech. - Its lightweight carbon frame and progressive geometry are built to tackle steep and gnarly descents and punchy climbs alike - It comes with light and stiff carbon wheels that make quick work of technical terrain and keep you on your line, even when things get hairy - You get the latest technology in SRAM's workhorse GX groupset, with wireless AXS shifting - With the adjustable angle headset (angled cups sold separately) and Mino Link, you can choose from six different geometry configurations Wheel size: - Sizes X-Small – Small: 27.5-inch - Sizes Small – X-Large: 29-inch

If in doubt, take a Bronson out. You know what's hard about choosing what model of Santa Cruz suits you? It's having to narrow down what kind of riding you want to do. But what if you don't want to be pinned down by labels? What if you want to just be a mountain biker in the broadest sense of the word? What if you want to choose how you ride rather than what to ride? If this sounds familiar, then try a Bronson. Our demo crew have a saying, 'If in doubt, take a Bronson out'. The 150mm-travel bike can go deep on any landing and the VPP suspension design makes sure that there's no wasted energy when heading back up for another go. If you value style at speed or want to have fun feeling fast, then mixed wheels (29" up front, 27.5" out back) show that the spectrum is a loop, not opposite points on a scale. The larger front wheel provides more traction and stability that'll make you feel more confident squaring off the turns and diving for the inside lines. But a 27.5-inch tire in the rear means this bike still loves getting up on the back wheel and into the air. From flat out on the trail to fully flat over a table, each generation of Bronson rider redefines expectations of what a mountain biker is. Wheel Size: - Size X-Small: 27.5-inch - Sizes Small – X-Large: 29-inch front / 27.5-inch rear

THE TRAIL BIKES THAT LOVE TO PLAY The Santa Cruz Tallboy combines short travel efficiency with modern geometry to create a bike that's as up for the big climb as it is the big descent. These sporty 29ers are the perfect choice for riders considering a cross country bike but will likely never race. They climb efficiently, roll fast on the on the flats, and have some real capability for when the DH music goes from easy listening to rock-and-roll. Featuring a 130mm fork and 120mm of Virtual Pivot Point (VPP) rear suspension travel, Tallboy is sporty, capable, and fun.

The Crux is the lightest gravel bike in the world, with the exceptional capability of massive tire clearance and performance gravel geometry. It's not just the ultimate expression of gravel performance, it's your one-way ticket to gravel enlightenment. This Crux Expert comes spec'd with an intuitive and crisp-shifting SRAM Rival eTap AXS hydraulic disc groupset, incredibly tough Roval Terra C Disc wheels, and 2Bliss Ready, 700x38mm Pathfinder Pro tires that hookup over nasty terrain. - Lightest: 725g S-Works 12r and 825g 10r frames. We took the revolutionary breakthroughs that made Aethos the lightest bike ever and applied them to the Crux. The result? A gravel bike that climbs like a dream, floats over nightmarish terrain, and weighs less than a full bottle in your cage. - Capable: 47c/650b x 2.1" tire clearance. More clearance means more capability. With Diverge-level tire clearance, Crux takes you anywhere you can imagine, at full gas. - Responsive: Nimble, supple, and reactive. Responsive at the pedals. Supple in the saddle. With performance gravel geometry and race-influenced fit inspired by Crux's iconic history in 'cross.

Whether your goal is to escape on gravel back roads, far from cars and crowds, or drop the hammer at the front of your favorite gravel race, no bike does it better than the new Diverge. It's quite simply the fastest, most capable, and just maybe the most fun bike we've ever made, delivering a ride that's quick and lively under power but stable and confidence-inspiring when the terrain gets rough. From Future Shock 2.0 and all-new gravel geometry to internal storage and category-leading tire clearance, the new Diverge represents everything we've learned over more than 40 years of riding road, gravel, and dirt. The Diverge writes an entirely new chapter in the gravel bike category, so you can dream up entirely new rides. It's the ultimate getaway vehicle. With a FACT 9r carbon frame and Future Shock 2.0, the Diverge Expert will have you riding faster and more confidently over more terrain than you ever imagined possible. SRAM's wireless Rival eTap AXS 12-speed groupset delivers quick, crisp shifting, and Roval Terra Carbon wheels mated to Pathfinder Pro 42mm tires ensure performance across smooth pavement, dirt roads, and gravel tracks. A Roval Terra seat post keeps the Diverge Expert perfectly balanced for the ultimate ride. - Nothing unlocks a bike's capability like tire clearance, so we gave the new Diverge a whopping 47mm of tire clearance with a 700c wheel and 2.1 with a 650B wheel. Thanks to a drive-side chainstay utilizing a solid beam of carbon behind the chainrings we've created clearance without using a fragile dropped chainstay design or increasing chainstay length. - Speed, control, and confidence - Future Shock 2.0 is the ultimate technology for the gravel rider. With 20mm of axial compliance and a hydraulic damper, Future Shock 2.0 suspends the rider, not the bike. This keeps you confident, in control, and able to keep the power down and stay off the brakes over rough dirt roads and in thick loose gravel, all while keeping your hands, arms, and neck fresh. Since Future Shock 2.0's damper is adjustable, you'll be ready for the rough stuff and efficient on smooth pavement. - The more capable your bike, the bigger your rides get, so Diverge borrows SWAT internal storage from the legendary Stumpy. The SWAT door lets you utilize space in the down tube to store tools, a flat kit, nutrition, and even our SWAT Jacket. It keeps weight off your body, low in the bike for better handling, and makes you more self-sufficient, so get out there. SWAT's got your back. - We tossed gravel geometry status-quo out the window. The new Diverge has the most progressive geometry we've ever created for a drop-bar bike, giving riders a capable and stable bike in the dirt that still feels responsive and nimble on the road. We've increased the frame's reach and introduced a slacker head tube and a longer-offset fork. All this creates incredible confidence with a planted feeling in the dirt, while spec'ing shorter stems keep the overall cockpit length the same and the steering lively. We've kept the bike's BB low to increase stability, but high enough to utilize with 650B wheels, if that's your jam. - We've given the Diverge plenty of rack mounts, including fork and top tube mounts, to ensure you can take what you need, no matter how far you plan to go or how long you plan to stay out. - With a FACT 9r carbon frame, the Diverge Expert frame is incredibly capable and race-bike light. Pin it for your local dirt climb KOM, or grind up a giant backcountry peak—the light and lively Diverge will get you there faster.